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?> Dr John Anetoh's Details

Dr John Anetoh

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Email: Click to show Anetoh's Email Address Birthday: 2nd October
Staff Type: academic Phone Number: Login to view phone number
Website or LinkedIn URL: https://www.linkedin.com/in/anetoh-john-72ab421b5 Gender: Male
Contact Address: Login to view contact address
Biography: Dr. John hails from Adazi-Nnukwu in Anaocha Local Government Area of Anambra State. My parents Mr. John N. and Christian N. Anetoh gave me a befitting foundation. Dr. John attended Community Primary School Nise, Ezike High School Nibo and Bubendorff Memorial Grammar School Adazi for his primary and secondary education. I was the Best Post UTME candidate having scored 380/400 and this earned me automatic admission into this prestigious University of high academic standard in 2007/2008 academic session. I attended Anambra State University and graduated with B.Sc. (First Class Hons.) with CGPA 4.91. I was the overall University Best Graduating Student in 2010/2011 session. I did my master programme (M.Sc.) at Chukwuemeka Odumegwu Ojukwu University and graduated with Distinction. I capped it up with a Doctorate Degree at University of Nigeria Nsukka. I did my NYSC and also I belong to Nigerian Institute of Marketing of Nigeria. I am a Chartered member of Nigerian Institute of Management (MIN). I have more than 45 article publications. I am a Reviewer of many papers in International Journals. I have attended many conferences, seminars and workshops. I have also supervised many undergraduate and postgraduate students. I belong to many committees in the University. I belong to many associations and organizations. Currently, I am the Secretary of my Kindred Umuchime. I have received many awards. I am married to Dr. Vivian Chioma Anetoh and the marriage was blessed with children.
Faculty/Department/Unit: Department of Marketing Rank: Senior Lecturer
Research Interest: Consumer Behaviour, Service Marketing, Sensory Marketing, Entrepreneurial Marketing and General Research
Educational Qualifications: Ph.D, UNN; 03/02/2020<br /><br /><br />
M.Sc, COOU, 18/12/2015 (Distinction)<br /><br /><br />
B.Sc., ANSU, 11/11/2011 (Ist Class Honours)
Universities Attended: University of Nigeria Nsukka (Ph.D, UNN).<br /><br /><br />
Chukwuemeka Odumegwu University, Igbariam Campus (M.Sc, COOU).<br /><br /><br />
Anambra State University, Igbariam Campus (B.Sc., ANSU).
Publications: LIST OF PUBLICATIONS (GOOGLE SCHOLAR, THOMSON REUTERS, SCIMAGO & SCOPUS)<br /><br /><br />
1. Anetoh, J.C., Nnabuko, J.O., Okolo, V.O. & Anetoh, V.C. (2020). Sensory attributes of malt drinks and consumer purchase decisions. Journal of Food Products Marketing, 26(5), 317-343. https://doi.org/10.1080/10454446.2020.1767748. (Thomson Reuters, Scopus and Google Scholar indexed.)<br /><br /><br />
2. Nmere, O.N., Okolo, V.O., Abugu, J.O., Alio, F.C. & Anetoh, J.C. (2020). Influence of public relations� media public enlightenment campaign and community participation strategies on waste management. Problems and Perspectives in Management,18(1), 82-96. doi:10:21511/ppm.18(1).2020.08. (Scopus and Google Scholar Indexed)<br /><br /><br />
3. Anetoh, J.C., Okolo, V.O., Mmamel, Z., Obikeze, C.O. & Oranusi, I. (2020). Assessing multisensory attributes of malt drinks and consumer purchase decisions in south-eastern Nigeria. Innovative Marketing, 16(2),126-145. Doi:10.21511/im.16(2).2020.10. (Thomson Reuters, Scopus and Google Scholar Indexed).<br /><br /><br />
4. Anetoh, J.C., Ndubisi, E.C., Okeke, L.N. & Obiezekwem, C.J. (2022). Propellers of consumer usage of mobile banking technology in Anambra State of Nigeria. African Journal of Business and Economic Development, 2(1), 133-148.<br /><br /><br />
5. Anetoh, J.C., Okafor, C.A., Ewuzie, C.O., & Okeke, L.N. (2022). Service quality dimensions and their influences on customer satisfaction: evidence from new generation banks in Nigeria. Research Journal of Management Practice, 2(1), 123-140.<br /><br /><br />
6. Anetoh, J.C., Ndubisi, E.C., Ikpo, P.K. & Okoro, D.P. (2022). Influence of celebrity attributes on consumer preference for GSM services in Onitsha metropolitan area of Anambra State. Contemporary Marketing Research Journal, 9(1), 19-39.<br /><br /><br />
7. Anetoh, J.C., Okafor, C.A., Obiezekwem, C.J., & Okeke, L.N. (2022). Influence of entrepreneurial marketing dimensions on sustainability of plastic manufacturing firms in Anambra State. African Journal of Business and Economic Development, 2(1), 115-132.<br /><br /><br />
8. Anetoh, J.C., Ndubisi, E.C., Ibeh, J.I., Okeke, F.A., Ogbunuju, V.C., Onuegbu, A.C. & Emodi, P.N. (2022). Enablers of consumer patronage of cosmetics among ladies in Anambra State of Nigeria. Business Management and Entrepreneurship Academic Journal, 4(6),1-13.<br /><br /><br />
9. Ndubisi, E.C., Anetoh, J.C., Okeke, L.N., Ogbunuju, V.C. & Ewuzie, C.O. (2022). Product innovation and consumer patronage frequency of beer brands in Anambra State of Nigeria. Contemporary Marketing Research Journal, 9(1), 40-54.<br /><br /><br />
10. Anetoh, J.C., Ndubisi, E.C., Obiezekwem, J.C., & Eboh, S.O. (2021). Enablers of online shopping behavior: evidence from electronics consumers in Anambra State of Nigeria. International Journal of Economics and Business Management, 7(3), 100-115.<br /><br /><br />
11. Nnadi, N.O., Anetoh, J.C. & Anetoh, V.C. (2021). Brand characterization and consumer loyalty to malt brands in Nigeria. International Journal of Marketing and Communication Studies, 5(1), 20-33.<br /><br /><br />
12. Dike, G.N., Anetoh, J.C., Obiezekwem, C.J., & Eboh, S.O. (2021). Organizational justice and employee performance of government owned polytechnics in Anambra State of Nigeria. Journal of Business and African Economy, 7(1), 28-41. www.iiardpub.org. <br /><br /><br />
13. Anetoh, V.C., Nwadialor, E.O., Anetoh, J.C., & Okeke, G.N. (2021). Effect of credit and operational risk management on firm value of deposit money banks in Nigeria. African Journal of Accounting and Financial Research, 4(1), 14-32. www.abjournals.org.<br /><br /><br />
14. Umeanyika, E.O., Eze, P.A.; Anyasor, O.M. & Anetoh, J.C. (2021). Consumer motivations and patronage of street food vendors in south-east of Nigeria. International Journal of Economics and Business Management, 7(2), 33-42.<br /><br /><br />
15. Dike, G.N., Anetoh, J.C., Eboh, S.O. & Obiorah, K.C. (2021). Performance appraisal methods and employee performance of selected firms in Anambra State of Nigeria. Journal of Business and African Economy, 7(1), 42-57. www.iiardpub.org. <br /><br /><br />
16. Anetoh, V.C., Nwadialor, E.O., Anetoh, J.C., & Okeke, G.N. (2021). Assessing the effect of capital adequacy risk and liquidity risk management on firm value of deposit money banks in Nigeria. African Journal of Accounting and Financial Research, 4(1), 33-49. www.abjournals.org.<br /><br /><br />
17. Nwodo, S.I., Anetoh, J.C., Okolo, V.O., Obikeze, C.O., Okoro, D.P., & Oranusi, I.N. (2020). Transportation systems effectiveness and economic development in Nigeria. International Research Journal of Marketing and Economics, 7(4), 1-17. <br /><br /><br />
18. Umeanyika, E.O., Eze, P.A.; Anyasor, O.M. & Anetoh, J.C. (2021). Determinants of consumer patronage of food vendors in Nigeria. International Journal of Social Sciences and Management Research, 7(3), 26-39.<br /><br /><br />
19. Anetoh, J.C., Ewuzie, C.O., Nwangene, O.C. Anetoh, V.C., Egbeh, P.C., Ohazulike, L.A. & Ndubisi, E.C. (2020). Chemosensory attributes of malt brands and consumers� repurchase decisions in Nigeria. British Journal of Management and Marketing Studies, 3(4),1-18. <br /><br /><br />
20. Uwabor, O.L., Anetoh, J.C., Ugwuonah, G.E. & Ezenta, O.N. (2021). E-service quality and customer satisfaction in deposit money banks. International Journal of Marketing and Communication Studies, 5(1), 1-19.<br /><br /><br />
21. Anetoh, J.C., Ewuzie, C.O., Nwangene, O.C., Anetoh, V.C., Orajaka, P.U., & Ikpo, K.P. (2020). Propellers of consumer purchase of apparel products in Anambra State of Nigeria. International Journal of Research in Finance and Marketing, 10(8),1-20.<br /><br /><br />
22. Anetoh, J.O., Anetoh, V.C., Okeke, G.N., Okeke-Ezeanyanwu, J.A., Okafor, C.A., Obiezekwem, C.J., & Peter, R.A. (2020). Drivers of workforce satisfaction and their influences on entrepreneurial venture productivity: evidence from paints producing firms in Nigeria. International Journal of Entrepreneurship and Business Innovation, 3(1), 55-70. www.abjournals.org. <br /><br /><br />
23. Ewuzie, C.O., Anetoh, J.C., Nwangene, O.C., Anetoh, V.C., Orajaka, P.U., & Ikpo, K.P. (2020). Determinants of consumer patronage of fashion products in Nigeria. International Journal of Advances in Engineering and Management, 2(3), 161-169.<br /><br /><br />
24. Anetoh, J.O., Anetoh, V.C., Okeke, G.N., Okeke-Ezeanyanwu, J.A., Okafor, C.A., Obiezekwem, C.J., & Peter, R.A. (2020). Employee job satisfaction and entrepreneurial venture growth of plastic manufacturing firms in Nigeria. International Journal of Entrepreneurship and Business Innovation, 3(1), 55-70. <br /><br /><br />
25. Anetoh, J.C., Anetoh, V.C., Okeke Goodfaith Nnenna, Okeke-Ezeanyanwu J.A., & Obiezekwem, C.J. (2020). Entrepreneurial marketing and performance of chemical manufacturing firms in Nigeria. British Journal of Management and Marketing Studies, 3(3), 67-84.<br /><br /><br />
26. Ewuzie, C.O., Anetoh J.C., & Ifediora C.U. (2020). Profitability of actors in rice value chain in Nigeria: a comparative analysis. International Journal of Innovative Research and Advanced Studies, 7(7), 59-66. www.ijiras.com.<br /><br /><br />
27. Anetoh, J.C., Nnabuko, J.O., Anetoh, V.C., & Chendo, N.A. (2020). Multisensory and consumer purchase decisions: Empirical evidence from malt consumers in Nigeria. International Journal for Innovative Research in Multidisciplinary Field, 6(4), 320-325. ISSN: 2455-0620. DOI:10.2015/IJIRMF.2455.0620/202004057.<br /><br /><br />
28. Obikeze, C.O., Nkamnebe, A.D., Okolo, V.O., Anetoh, J.C., Okoro, D.P. & Oranusi, I.N. (2020). Investing on the drivers of innovative electronic banking services towards improving customer satisfaction in deposit money banks in south-eastern Nigeria. GE-International Journal of Management Research, 8(5),13-34. <br /><br /><br />
29. Anetoh, J.C., Nnabuko J.O., Okolo, V.O., & Anetoh, V.C. (2020). Assessment of physiosensory attributes and its influence on consumer purchase of brands of malt in southeastern Nigeria. British Journal of Management and Marketing Studies, 3(2), 69-85. <br /><br /><br />
30. Nwodo, S.I., Okolo, V.O., Obikeze, C.O., Anetoh, J.C., Nnadi, N.O., Okoro, D.P. & Oranusi, I.N. (2020). Relationship retention strategies and marketing performance of companies in the Nigerian banking industry. International Research Journal of Marketing & Economics, 7(3),1-23.<br /><br /><br />
31. Anetoh, V.C., Anetoh, J.C., Okeke, G.N., Obiora, F.C., & Uzoamaka, E.C. (2020). Financial leverage and performance of beverage manufacturing companies in Nigeria. International Journal for Innovative Research in Multidisciplinary Field, 6(5), 360-366.<br /><br /><br />
32. Okeke, G.N., Anetoh, J.C., Obiezekwem, C.J., Anetoh, V.C., Okafor, C.A., Ebomah, E.M., & Ikpo, K.P. (2020). Effect of economic indicators on the performance of small and medium scale enterprises in Nigeria. International Journal of Advances in Engineering and Management, 2(4), 412-420. doi:10.35629/5252-0204412420.<br /><br /><br />
33. Anetoh, J.C., & Moguluwa, S.C. (2018). Brand association and consumer patronage of malt drinks in Anambra State of Nigeria. International Journal of Management Studies, Business and Entrepreneurship Research, 3(2),14-46. <br /><br /><br />
34. Okeke, G.N., Anetoh, J.C., Obiezekwem, C.J., Anetoh, V.C., Okafor, C.A., Ebomah, E.M., & Ikpo, K.P. (2020). Socio-sexual behavior and workers productivity in Nigeria. International Journal of Research and Scientific Innovation (IJRSI), 7(8), 221-228.<br /><br /><br />
35. Anetoh, J.C. (2017). Branding and its effect on consumer loyalty to the selected table water brands in Nigeria. International Journal of Management Studies, Business and Entrepreneurship, 2(4), 115-148.<br /><br /><br />
36. Anetoh, J.C., Ndubisi, E.C., & Anetoh, V.C. (2017). Entrepreneurial orientation and entrepreneurial marketing behaviours among Nigerian entrepreneurs. African Journal of Education, Science and Technology, (AJEST), 3(4), 155-164, March, ISSN: 2309 � 9240.<br /><br /><br />
37. Anetoh, J.C., Ndubisi, E.C., Nwangene, C.O., Ikpo, P.K., Okoro, D.P., Ewuzie, C.O. & Ogbunuju, V.C. (2022). Perceived non-financial motives and patronage intentions among foreign shoes users in Anambra State of Nigeria. Management and Human Resource Research Journal, 11(4), 24-40.<br /><br /><br />
38. Anetoh, J.C. (2016). Dimensions of service quality and customer patronage of grocery services in Nigeria. Journal of Management and Corporate Governance, 8(1), June, 20-38.<br /><br /><br />
39. Anetoh, J.C. (2016). Assessment of customers� expectations and perceptions of service performance in the hospitality industry in Nigeria using Servqual Model. Journal of Business and Organizational Development, 8(1), June, 70-93.<br /><br /><br />
40. Anetoh, J.C., & Anetoh, V.C. (2016). Effect of financial leverage on company performance: a study of selected quoted companies in Nigeria. International Journal of Social Sciences and Conflict Management, 1(2), September, 1-40.<br /><br /><br />
41. Anetoh, J.C., Ndubisi, E.C., & Nwankwo, C.A. (2013). The emergence of total quality management in the marketing of services in Nigeria. Journal of Management and Corporate Governance, 5(2),53-66.<br /><br /><br />
42. Anetoh, J.C., Ndubisi, E.C., Okeke, L.N., Ogbunuju, V.C., Oranye, H.I. & Eboh, S.O. (2022). Determinants of Consumer Choice of Hotels in Anambra State of Nigeria. Business Management and Entrepreneurship Academic Journal, 4(4),1-16.<br /><br /><br />
43. Ndubisi, E.C., Nwankwo, C.A., & Anetoh, J.C. (2013). The leadership selling system: an exposition and imperatives for successful sales management in a growing economy (Nigeria) in the 21st century. International Journal of Advancement in Management Science, 3(2),19-24.<br /><br /><br />
44. Anetoh, J.C. (2016). Service quality and its effect on customers� satisfaction in the hotel industry in Nigeria. International Journal of Social Sciences and Conflict Management, 1(1), June, 168-204.<br /><br /><br />
45. Anetoh, J.C., Ndubisi, E.C., Anetoh, V.C., Obiora, F.C., & Peter, R.A. (2018). Effect of entrepreneurial marketing on performance of selected chemical manufacturing firms in Anambra Nigeria. Proceedings of the 3rd FMS International Conference on Building a Strategic Competitive Economy in the Post Recession Era in Nigeria. COOU, ETF Auditorium, Igbariam Campus July 4th - 6th, 2018. Page 315-326.<br /><br /><br />
46. Okafor, C.A., & Anetoh, J.C. (2021). Technological entrepreneurship: a panacea for economic development of small and medium enterprises in Nigeria. Proceedings of the 4th FMS International Conference on Managing Nigeria�s Economy in the Digitized COVID-19 Era. COOU, ETF Auditorium, Igbariam Campus April 21st � 23rd, 2021. Page 444-452.<br /><br /><br />
47. Anetoh, V.C., Anetoh, J.C., Obiora, F.C., & Chiekezie, N.R. (2018). Implications, prospects and challenges of Nigeria-China currency swap agreement. Proceedings of the 3rd FMS International Conference on Building a Strategic Competitive Economy in the Post Recession Era in Nigeria. Chukwuemeka Odumegwu Ojukwu University, ETF Auditorium, Igbariam Campus July 4th - 6th, 2018. Page 230-236.<br /><br /><br />
48. Anetoh, J.C., Ndubisi, E.C., & Nwankwo, C.A. (2014). Measurement of service quality and customer satisfaction in the courier service sector in Nigeria. 2nd International Conference on Capacity Building, Strategic Partnership and Sustainable Development. ANSU, Nov. 27th - 28th, 2014.<br /><br /><br />
CONFERENCES ATTENDED AND PAPERS PRESENTED AS WELL AS VENUES AND DATES<br /><br /><br />
CONFERENCES ATTENDED PAPERS PRESENTED<br /><br /><br />
1. 4th FMS International Conference on Managing Nigeria�s Economy in the Digitized COVID-19 Era. Organized by Faculty of Management Sciences, COOU, held at ETF Auditorium, Igbariam Campus April 21st � 23rd, 2021. Okafor, C.A., & Anetoh, J.C. (2021). Technological entrepreneurship: a panacea for economic development of small and medium enterprises in Nigeria. Proceedings of the 4th FMS International Conference on Managing Nigeria�s Economy in the Digitized COVID-19 Era. Page 444-452.<br /><br /><br />
2. The 3rd FMS International Conference on Building A Globally Competitive Economy in the Post Recession Era in Nigeria. Organized by Faculty of Management Sciences, COOU at TETfund Auditorium, Igbariam Campus, July 4th - 6th, 2018. Anetoh, J.C., Ndubisi, E.C., Anetoh, V.C., Obiora, F.C., & Peter, R.A. (2018). Effect of entrepreneurial marketing on performance of selected chemical manufacturing firms in Anambra Nigeria. Proceedings of the 3rd FMS International Conference on Building a Strategic Competitive Economy in the Post Recession Era in Nigeria. Page 315-326.<br /><br /><br />
3. The 3rd FMS International Conference on Building A Globally Competitive Economy in the Post Recession Era in Nigeria. Organized by Faculty of Management Sciences, COOU at TETfund Auditorium, Igbariam Campus, July 4th - 6th, 2018. Anetoh, V.C., Anetoh, J.C., Obiora, F.C., & Chiekezie, N.R. (2018). Implications, prospects and challenges of Nigeria-China currency swap agreement. Proceedings of the 3rd FMS International Conference on Building a Strategic Competitive Economy in the Post Recession Era in Nigeria. Page 230-236.<br /><br /><br />
4. The 4th Interdisciplinary International Conference on Contemporary Concepts and Challenges of Social and Technological Development in the Globalization Era. Organized by Centre for Promotion of Educational and Scientific Research, UNN; June 29th-30th, 2016. Anetoh, J.C. (2016). Dimensions of service quality and customer patronage of grocery services in Nigeria. The 4th Interdisciplinary International Conference on Contemporary Concepts and Challenges of Social and Technological Development in the Globalization Era. <br /><br /><br />
5. The 4th Interdisciplinary International Conference on Contemporary Concepts and Challenges of Social and Technological Development in the Globalization Era. Organized by Centre for Promotion of Educational and Scientific Research, UNN; June 29th-30th, 2016. Anetoh, J.C. (2016). Assessment of customers� expectations and perceptions of service performance in the hospitality industry in Nigeria using Servqual model. The 4th Interdisciplinary Int. Conference on Contemporary Concepts and Challenges of Social and Technological Development in the Globalization Era. <br /><br /><br />
6. The 2nd International Conference on Capacity Building, Strategic Partnership and Sustainable Development Organized by Faculty of Management Sciences, ANSU, Nov. 27th - 28th, 2014. Anetoh, J.C., Ndubisi, E.C., & Nwankwo, C.A. (2014). Measurement of service quality and customer satisfaction in the courier service sector in Nigeria. 2nd International Conference on Capacity Building, Strategic Partnership and Sustainable Development. <br /><br /><br />
7. The 1st International Interdisciplinary Conference on the Role of the Postgraduate Studies in Research and Manpower Training for Sustainable National Development. Organized by School of Postgraduate Studies, ANSU; 23rd - 25th September, 2014. <br /><br /><br />
8. The 2nd International Interdisciplinary Conference on Global Initiatives for Integrated Development. Organized by Chukwuemeka Odumegwu Ojukwu University, Nigeria, University of Eldoret Kenya and Kyambogo University Uganda, from 2nd - 5th September, 2015. <br /><br /><br />
9. The 3rd International Conference on Educational Research and Technological Innovation: Its Implication for National Development, ANSU; 24th_ 26th November, 2015. <br /><br /><br />
<br /><br /><br />
WORKSHOP ATTENDED AND PARTICIPATED<br /><br /><br />
1. A 2-Day Training and Workshop on Intellectual Property and Technology Transfer Office (IPTTO) organized by National Office for Technology Acquisition and Promotion (NOTAP) Federal Ministry of Science, Technology and Innovation (FMSTI) at COOU Faculty of Engineering Auditorium Uli from January 11-12, 2023. <br /><br /><br />
2. A 5-Day Training and Workshop on Advanced Digital Appreciation for Tertiary Institutions and Statistical Package for Social Sciences at COOU Library from September 21-25, 2020. Sponsored by International Centre for Information and Communications Tech. Studies and NCC.<br /><br /><br />
3. A 3-Day Practical Research Workshop on SPSS Data Analysis and Power-point Presentation in Management and Social Science Disciplines Organized by the Department of Marketing, University of Nigeria, Enugu Campus (UNEC) on 9th to 11th July, 2018 at Centre for Environmental Management and Control Hall.<br /><br /><br />
4. A 2-Day Workshop in Practical Research Guide in Management and Social Science Disciplines Organized by the Department of Marketing, University of Nigeria, Enugu Campus (UNEC) on 22nd & 23rd February, 2017 at Centre for Environmental Management and Control (CEMAC) Hall.<br /><br /><br />
5. A 2-Day Workshop on Synopsis and Grant Writing Organized by the School of Postgraduate Studies, University of Nigeria Nsukka on 13th October, 2017. <br /><br /><br />
6. A 5-Day Data Analysis Workshop Organized by Faculty of Management Sciences, Chukwuemeka Odumegwu Ojukwu University, Igbariam Campus on November 2nd to 8th, 2016 at AfriHUB, COOU International ICT Centre Igbariam.<br /><br /><br />
Editorial Reviewer to the following International Journals<br /><br /><br />
Sn Name of Journal Topic Manuscript Id No<br /><br /><br />
1 Journal of Food Products Marketing (Thomson Reuters Indexed). Sensory Food Marketing WFPM-2020-0080<br /><br /><br />
2 Journal of African Business (Scimago). Understanding young adult intention to purchase and use alcohol. Investigation of the most important factor: peer influence or attitude to alcohol poster adverts campaign. WJAB-D-19-00123<br /><br /><br />
3 Journal of Consumer Marketing (Thomson Reuters Indexed). Privacy Concerns of COVID-19 Contact Tracing App-Users- Machine Learning Study. JCM-03-2021-4550<br /><br /><br />
4 Global Journal of Management and Business (Google scholar). Emotional Intelligence and Risk-taking capacity of Entrepreneurs in Nigeria. PP-1792-0620-819<br /><br /><br />
5 Journal of Food Products Marketing (Thomson Reuters Indexed). Next Time It Might Not Be Here: Exploring Motivations to Purchase Limited Edition Food and Beverage Products. WFPM-2020-0168<br /><br /><br />
6 Journal of African Business (Scimago). Antecedents of Online Music Streaming in the Emerging African Market: A PLS Analysis. WJAB-D-22-00196<br /><br /><br />
7 Cogent Business and Management (Scopus). Food Values and Purchase Decisions in an Emerging Market: Lessons Learned from Kenya. COGENTBUSINESS-D-2023-1699
Google Scholar: https://scholar.google.com/citations?user=n3legMOAAAj&hl=en&user=n3IegM0AAAAJ
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