| Publications: |
1. Ojukwu, U.G., Maduekwe, V. and Otugo, E. N. (2013). Nigeria armed forces and security challenges in forth Republic 2007-2012, ANSU Journal of Peace and Development Studies, 1(2), 47-52.
2. Eze, P.C. and Otugo, E.N. (2013). Relationship marketing as a strategy for coping with changing world, Hotel Perspective. African Journal of Management and Administration, 6(1), 34-39.
3. Ezejiofor, R.A;, Olise, M.C., Ezeonyirimba, E. and Otugo, E.N. (2014). The appraisal of entrepreneurship and SME on sustainable economic growth in Nigeri, Senior Journal of Economic Business and Management, 8:367-372.
4. Anyasor, O.M;, Oharulike, L.A., Obikeze, C.O., Otugo, E.N. and Akabogu, O.C. (2014). Packaging Influence on consumers retails of breakfast cereals in Nigeria, International Journal of Innovative Research in Management 3(7), 1-13.
5. Ugonna, I.A,, Ndubisi, E.N., Otugo, E.N., Ezeh, P.C. and Akabuogu, O.C. (2014). Anatomical effects of billboard advertising on consumer purchase Intent of beer. International Journal of Innovative Research in Management, 3(7), 14- 24.
6. Otugo, E.N; Obikeze, C.O. and zueebunam, C.E. (2015). Social media advertising/marketing. A study of awareness, attitude and responsiveness by Nigeria Youths, Journal of Communication and Media Technology. Special issue,
7. Igwenazor, O.N., Obiesie, M.C. and Otugo, E.N. (2015). Market orientation and economics development in Nigeria: Study of selected organization in Onitsha, International Conference of the School of General Studies, 4-8 Federal Polytechnic Oko, Anambra State, Nigeria.
8. Otugo, E.N., Isaac A. A. (2017). Customer relationship marketing and Performance of deposit money banks in Nigeria. International Journal of Trend in Scientific Research and Development (UTSRD). ISSN No 2456-6470, vol 2 Issue-1 no volume and issue.
9. Otugo, E.N., Shade, E., Ikechukwu, M.O. (2018). Determinants of customers loyalty in the hospitality Industry: A Study of selected hotels in Asaba, Delta State, Nigeria. International Journal For Innovative Research in Multidisciplinary Field. No Volume/Issue, Volume 1 Issue-3 Mar-2018 Issan 2456-0620
10. Otugo, E.N., Edoko, T.D and Ezeanolue, U.S. (2018). Effect of small and medium enterprises on economic growth in Nigeria. Summercaric Journal of Business Management and marketing, No volume/issue Vol-1 No2,pp-73-78.
11. Otugo, E.N and Igwenazor, O.N. (2017). Marketing curriculum reforms in Nigeria: A reality for the teaching of marketing skills, International Journal of General Research and Development.
12. Otugo, E.N., Michael, O.M and Stanley, A. (2017). Celebrity endorsement and consumer behaviour over Brands in Nigeria, International Journal of Marketing Sciences. Department of Marketing, Faculty of Management Science COOU Anambra State.
13. Olisa, M.C. Otugo N.E and Nwafor P.K (2020) "Electronic marketing. A survey of customer's perception in South East Nigeria" Journal of GIS Business Vol 15. Issue 6 June 2020 ISSN 1430-3663. Doi: 10.26643. GIS Vs 1516 https/Journals Edu Index org. |
