| Publications: |
PUBLICATIONS:
BOOKS
1. Ndubisi, E.C. (2008). The essentials of service and relationship marketing (1 edition) Published by Optimal Publishers, 113 Agbani Road, Enugu, Nigeria.
2. Ndubisi, E.C. (2006). The realities of advertising management. Theory and application (1 edition). Published by Optimal Publishers, 113 Agbani Road, Enugu, Nigeria
3. Ndubisi, E.C (2006), International and comparative marketing (1ª edition). Published by Optimal Publishers, 113 Agbani Road, Enugu, Nigeria
JOURNAL PUBLICATIONS
1. Anetoh, J.C, Ndubisi, E.C., Nwangene, O.C., Kobi Pamela Ikpo, Okoro, D.P., Ewuzie, CO. and Ogbunaju, V.C. (2022). Perceived non-financial motives and patronage intentions among foreign shoes users in Anamoru state of Nigeria. Management and Human Resource Research Journal, MS ID "CIRD-MHRRJ-22-04-01
2. Anetoh, J.C, Ndubisi, E.C., Okeke, L N., Ogbonnia, V.C., Oranye, H.I. and Ehob, S.O. (2022). Determinants of consumer choice of hotels in Anambra State of Nigeria. Business Management and Entrepreneurship Academic Journal, vol. 4(1), 2022.]
3. Ndubisi, E.C., Anetoh, J.C., Okeke, L.N., Ogbunuju, V.C. and Ewuzie, C.O. (2022). Product innovation and consumer patronage frequency of beer brands in Anambra State, Nigeria. Contemporary Marketing Research Journal (CMRI), 9(1), January February 2022 ISSN (5733-7154) P-ISSN 4051-392X Impact factor 7.81.
4. Anetoh, J.C., Ndubisi, E.C., Ikpo, P.K. and Okoro, D.P. (2022) Influence of celebrity attributes on consumer preference for GSM services in Onitsha metropolitan area of Anambra State Contemporary Marketing Research Journal (CMRJ), 9(1), January February 2022 ISSN (5733-7154) P-ISSN 4051-392X Impact factor 7.81.
5. Anetoh, J.C., Ndubisi, E.C., Okeke, L.N. and Obiezekwem. C.L. (2022). Propellers of consumer usage of mobile banking technology in Anambra State of Nigeria. African Journal of Business and Economic Development, 2(1), January. ISSN: 2782-7658. www.jaar.ote
6. Anetoh, J.C., Ndubisi. E.C., Chukwujekwu, J.0. and Eboh, S.O. (2021). Enablers of online shopping behavior. Evidence from electronics consumers in Anambra State of Nigeria HARD International Journal of Economies and Business Management, 7(3021) E-ISSN 2489-0065 P-ISSN 2605-1878. www.liardpub.org
7. Anetoh, J.C., Ezuzie, C.O., Nwangene, O.C, Anetoh, V.C, Egbeh, P.C, Ohazulike, L.A. & Ndubisi, E.C. (2020). Chemosensory attributes of malt brands and consumers' repurchase decisions in Nigeria. British Journal of Management and Marketing Studies, 1(4), 1-18.
8. Ndubisi, E.C. and Nwankwo, C.A. (2019), Customer satisfaction and organizational performance of the Nigerian banking sub-sector International Journal of Business and Management Invention (UBMI) ISSN (online) 2319-8028, ISSN (print): 2319-801x www.ijbmi.org/volume issue 03 series, vit March, 2019 pp 79-87.
9. Opam, P.C. Aghara, G.C., Aghara, V.N.O & Ndubisi, E.C. (2018) The importance of marketing in entrepreneurial development and poverty alleviation in Nigeria. International Journal of Academic Research in Business and Social Sciences, 8(10), 524 -538. Link http://dx.doi.org/10.6007/DARBSS/V8-10/4753
10. Opam, P.C., Amah, A. U., Ifeanyichukwu, C.D. Aghara, V.N.O, & Ndubisi, E.C. (2018). Service quality: An empirical study of expectations versus perception of national health msurance scheme enrullees in federal universities in south east, Nigeria, International Journal of Academic Research in Economics and Management Sciences, ISSN: 2226- 3624 http://dx.doi.org/10.6007/DAREMS/V87-134494
11. Anetch, J.C. Ndubisi, EC & Anetoh, V.C. (2017). Entrepreneurial orientation and entrepreneurial marketing behaviours among Nigerian entrepreneurs. African Journal of Education Science and Technology, (Ajest), 3(364), March, ISSN 2309-9240
12. Ndubisi, E.C., Prof. Anyanwu, A.V. & Nwankwo, C.A. (2016). Effect of relationship marketing strategies on consumer loyalty: A study of mobile telephone network (MTN) Nigeria. Intertiational Journal of Management and Commerce Innovations, 3(2), 798-810
13. Ugonna, L.A., Ndubisi, E.C., Otugo, N.E., Eze, P.C. & Akabogu, O.C. (2014). Anatomical effects of billboard advertising on consumers' purchase intent of beer. International Journal of Innovative Research in Management, 3(7), July ISSN2319-6912
14. Nwankwo, C.A. & Ndubisi, E.C. (2013) The Nigerian marketing system: Its development. problems and prospects African Journal of Management and Administration, 6(1), 132- 139. ISSN: 2141-0143, website: africanjournalseries.com
15. Nwankwo, C.A. & Ndubisi, E.C. (2013) Religious conflict and Nigerian marketing system. International Journal of Business Management and Entrepreneurial Studies, 1(1), April, McPherson Publishing Company.
16. Ede, E.C. Ndubisi, E.C. & Nwankwo, C.A. (2013). Tackling unemployment through the private sector International Journal of Innovative Research in Monagement, February, 2 (2), 41- 52 ISSN 2319-6912
17. Aneto, J.C. Ndubisi, E.C. & Nwankwo, C.A. (2013). Emergence of total quality management in the marketing of services in Nigeria. Journal of Management and Corporate Governance. At Cenresin Publications, 5(2), 53-66. ISSN: 2277-0089.
18. Ndubisi, E.C., Nwankwo, CA & Aneto. J.C. (2013) The leadership selling system: An exposition and imperatives for successful sales management in a growing economy (Nigeria) in the 21" century International Journal of Advancement In Management Sciences, 3(2), 19-24. ISSN: 2276-8173.
19. Ndubisi, E.C. & Nwankwo, C.A. (2012). Relationship marketing. Customers satisfaction based approach International Journal of Innovative Research in Management, December, 3(1), 28-40. ISSN 2319-6912
20. Ndubisi, E.C. and Uzoka, O.L (2011) Assessment of the perception of consumers to the behaviour and activities of marketing/business organization. Academic Journal of Management Sciences, July, 1(1), 128-152.
21. Ndubisi, E.C. (2010), Customer service, the new strategy for achieving competitive edge. Marketing Hallmark, Journal of Marketing, December, 6(1), 29-40
22. Ndubisi, E.C. (2007). The effect and impact of human right violations and related offences on Nigeria's development and the need for "Nation Marketing" for Nigeria Markering Hallmark, Journal of Marketing, December, 5(1). 92-99. ISSN1596-3098.
23. Ndubisi, E.C. (2006). Improving the marketing effectiveness of business organizations through human performance management, leadership and skill acquisition. Marketing Hallmark, Journal of Marketing, March, 4(1), 87-99. ISSN1596-3098.
24. Ndubisi, E.C. (2005). The importance of product innovation for the survival of small and medium scale industries in Nigeria. Marketing Hallmark, Journal of Marketing, October, 3(1), 231-238. ISSN1596-3098.
25. Ndubisi, E.C. (2003). The role of advertising in the marketing mix in Nigeria - Problems and prospects. Marketing Hallmark, Journal of Marketing, 2(1), 126-133, ISSN1596-3098. |
