| Email: | Click to show Obikeze's Email Address | Birthday: | 22nd October |
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| Staff Type: | Academic | Phone Number: | Login to view phone number |
| Website or LinkedIn URL: | Gender: | Male | |
| Contact Address: | Login to view contact address | ||
| Biography: | Chinedum O. Obikeze joined the Chukwuemeka Odumegwu Ojukwu Marketing department, faculty of management sciences in 2007, after teaching at Nwafor Orizu College of Education, Nsugbe, working at the then AfriBank Nigeria Plc, Royal Exchange Assurance Nigeria Plc, and the British-America Ins. Co. (Nigeria) Plc. She is an author and co-author of numerous articles published in professional journals of both domestic and international repute. She has taught multiple courses in the field which includes Elements of Marketing, Transportation Management, Business Communications and so on at various levels of the university, cutting across undergraduate, post graduate and part-time programmes. She is a professor of marketing and a Fellow of the Association of Management and Social Sciences Researchers of Nigeria (AMSSRN), as well as an Associate Fellow of the Institute of Industrial Administration of Nigeria (FIIAN), amongst other numerous professional qualifications and certifications. She has equally been privileged to serve in various committees and capacities in the university ranging from being the Chairperson to the 2nd FMS Inter Conference Programme and Publications Committee, to the Examination Officer for the Department of Marketing. As an astute member of the academia, Chinedum O. Obikeze’s goal is to groom students towards academic excellence and to drive change through her numerous and reliable research works. Her interest as a researcher lies in Marketing Management and Marketing Communications |
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| Faculty/Department/Unit: | Marketing | Rank: | Professor |
| Research Interest: | Marketing Communications and Transportation | ||
| Educational Qualifications: | PhD (Mktg), MSc (Mktg), MBA (Mktg), PGD (Mktg), PGD (Edu), HND (Sec Admin), BSc (Mktg) | ||
| Universities Attended: | Ph.D - Marketing, 2019, Chukwuemeka Odumegwu University, Igbariam Campus. M.Sc - Marketing, 2012, University of Nigeria, Nsukka MBA - Marketing, 2002, University of Nigeria, Nsukka PGD - Marketing, 1996, University of Nigeria, Nsukka. PGD - Education, 2009, Imo State University, Owerri. HND - Secretarial Studies, 1992, Anambra State Polytechnic, Oko. B.Sc - Marketing, Imo State University, Owerri. |
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| Publications: | Anuforo, R. & Obikeze, C.O. (2010). Marketing The FADAMA III Project as a way of ensuring National food security and Property reduction, The Intellect, 2(1): 63-69, April. Eze, P. & Obikeze, C.O. (2010). Developing derivative markets in Nigeria: Problems and prospects, Knowledge Builders, 5(1): 136-141, September. Obikeze, C.O. & Mezi, E .N. (2011). Management of conflict: The distribution channel perspective, NATTI Journal of The Discipline, 3(1): 93-104, May Anuforo, R & Obikeze, C.O. (2012). Role of behaviour change communication in Re-branding Nigerian youths: A study in social marketing, NlMN journal of Marketing, 7(1): 108-120, December. Ngige, C. D, Obikeze, C.O. & Nwankwo, C.A (2012). Export business: A strategic option for micro-economic development in Nigeria, Journal of Business & Organizational Development, 4(4): 58 - 68, www.cenresinpnb.org Nwangene, O.C. & Obikeze, C. O. (2012). Procurement management in the private sector, NIMN journal of Marketing, 7(1): 100-107, December. Obikeze, C.O. (2012). Facebook: A key channel in marketing strategy implementation, NIMN journal of Marketing, 7(1): 69-74. December. Obikeze, C.O. & Eze. P. A (2013). An empirical assessment of the relationship of marketing communication mix and performance of business organizations in Aba, Abia State Nigeria, African Research Review, 7(2): 96 - 112, April, http://dx.do/10.431/afriV. 712.6.3 Anyasor, O.M; Ohazulike, L. A; Obikeze, C. O; Otugo, N. E & Akabogu, O.O. (2014). Packaging influence on consumers' retrials of breakfast cereals in Nigeria, International Journal Innovative Research in Management (IJIRM), 6 (3): 21-37 Okolo V.O., Agu O.A., Obikeze C.O, Ugonna I.A & Wali (2015). Applications of international public relations strategies for successful bid of Palestine full membership of the United Nations, International journal of advance research, 3(8): 1-31, August, http://www.ijoar.org Okolo V.O, Obikeze C.O, Agu A.O & Ugonna L.A (2015). Evaluating the effect of customer loyalty strategies on customer satisfaction among selected Global System Mobile Communications (GSM) services providers in South-Eastern Nigeria, International journal of development research, 5(7): 5162-5171, July, http://www.journalijdr.com Obikeze C.O., Okolo V.O., Uzor J.N, Anuforo R., Nebo G.N & Okafor J.N (2015). Improving sales force management towards ensuring adequate training and motivation of sales people for efficient distribution of Unilever products in Enugu, British Journal of Marketing Studies, 3(9):1-15, http://www.eaipurnals.org Okolo V.O, Obikeze C.O, Ugonna LA, Anuforo R., Mammel Z.N & Enyi F. (2015). Assessing product differentiation and its influence consumer purchase brand preference for selected brands of detergents in Southern-Eastern Nigeria, International Journal of Applied Engineering Research, 10(21): 42348-42357, http://www.ripublication.com Otugo, E.N., Uzugbunam C.E and Obikeze, C.O (2015). Social Media Advertising/Marketing: A study of awareness, attitude and responsiveness by Nigerian Youths. Online journal of Communications and Media Technologies, (Special issue): 117-140, (www.globalscientificjournal.com) Okolo V.O, Nebo G.N, Obikeze C.O, Udo U.J, Anuforo R. & Nwankwo N.I (2015). Effective Application of Dialogue and Social Marketing Campaign for Strategic Management of Boko Haran Crisis in North-Eastern Nigeria, The international Journal of Business and Management, 3(11): 143-151 November, www.theijbm.com Okolo V.O., Uzor J.N, Anuforo R, Obikeze C.O., Nebo G.N. & Okafor J.N. (2015). Improving salesforce management towards ensuring adequate training and motivation of sales people for efficient and effective distribution of Unilever products in Enugu, British journal of marketing studies, 3(9):1-15, December, http://www.eajournals.org Okolo V.O., Nebo G.N., Farayola S.O., Obikeze C.O. & Nwodo S.I. (2016). Implications of salesforce recruitment and selection for successful operation of salesforce structure in industrial marketing: A study of Innoson vehicle manufacturing company Nigeria Limited, IOSR journal of business and management, 18(1): 54-67, January, www.iosrjournals.org Obikeze C.O, Okolo V.O, Nwodo S.I, Okafor J.N, Nebo G.N & Nwankwo N.L (2016) Effectiveness of social marketing campaign and town hall meeting as a Public Relations strategy for combating human trafficking in Nigeria, The international journal of Humanities and Social Studies, 4(1): 114-123, January 2016, ISSN:2321-9203, www.theijhss.com Obikeze C.O, Okolo V.O, Ugonna I.A, Oranusi I.N, Nwodo S.I & Ohanagoro M.I (2017), Determinants of undergraduate students' brand choice of banks in selected South-Eastern Nigerian Universities, International Journal of Innovative Research & Development, 6(3): 35-47, ISSN: 2278-0211, www.ijird.com Ugonna I.A., Okolo V.O., Obikeze C.O., Ohanagorom M.I., Nwodo S.I. & Oranusi I.N. (2017). Effects of media advertising on consumer purchase intent in Awka, Anambra State: A study of Hero beer, IOSR journal of business and management, 19(4): 50-60, e-ISSN: 2278-487X, DOI:10.9790/487X-1904045060, www.iosrjournals.org Ezeh P. A. & Obikeze C.O. (2017). CT of information and communications technology on marketing of agricultural produce in Anambra State, NG-journal of social development research, 6(2): 122-129, April, www.arabianjbmr.com Ezeh, P.A. & Obikeze C.O. (2017). Comparative analysis of the impact of pre and post agricultural trade liberalization on the marketing of agricultural products in Nigeria: 1997-2011, NG-journal of social development, 6(2): 1-9, April, www.arabianjbmr.com/NGJSD index.php Ugonna, I.A., Okolo V.O., Obikeze C.O., Ohanagorom M.I., Oranusi I.N. & Nebo G.N. (2017). Customer retention and services marketing strategies adopted by selected fast food restaurants in Awka, Anambra State, Nigeria. International journal of business and management invention, 6(5): 76-86, ISSN(online): 2319-8028, ISSN(print):2319-801X, www.ijbmi.org Nwodo, S.I., Okolo V.O., Nebo G.N., Ezeogidi M., Enyi F.E.O., Obikeze C.O. & Ohanagorom M.I., (2017). Managing small and medium scale enterprises in competitive marketing economy, IOSR journal of business and management, 19(5):1-11, e-ISSN:2276-487X, p-ISSN: 2319-7668, DOI:10.97901905/487X-19050xxxxx, www.iosrjournals.org Eze, P.A. & Obikeze C.O. (2017). The extent of utilization of e-marketing application by small and medium enterprises in South-Eastern States of Nigeria. Journal of Management Studies and Economic System (MSES), 3(4): 215-224. Okolo, V.O., Obikeze C.O., Ugonna I.A., & Nebo G.N. (2017). Implications of adopting the tenets of public relations as a marketing communications strategy towards discouraging tax evasion among tax payers in South-Eastern Nigeria, European journal of social sciences, 55(2): 61-77, August, ISSN: 1450-2267, http://www.europeanjournalsofscocialsciences.com Eze, P & Obikeze C.O. (2017). E-marketing adoption by mall and medium enterprises (SMEs) in South-Eastern States of Nigeria. NG-Journal of Social Development, 6(4):11-20, ISSN: 0189-5958, DOI:10.12816/0039, www.arabinjbmr.com Obikeze, C.O. & Ifejika H.I. (2017). Impact assessment of export processing exportation of cashew nuts: The way forward for sustainable development in Nigeria, African journal of education, science & technology, 3(3): 210 – 219, June, ISSN:2309 – 9240, http://www.africanjest.com Okolo, V.O., Nebo G.N., Ugonna I.A. & Obikeze C.O. (2017). Application of public relations as a marketing communications strategy towards the eradication of smoking and alcoholism among youths in Abia State, Nigeria, International journal of research in finance and marketing (IJRFM), 7(6: 7-28, ISSN(o):2231-5985, http://www.euroasiapub.org Obikeze, C.O. (2017). Students’ navigation of multiple selves within risky alcohol consumption contest: A danger signal to COOU capacity building, African Journal of Education, Science and Technology, 3(4): 104-111, ISSN: 2309-9240, http://www.africanjest.com Okolo, V.O., Ofielu M.C., Nebo G.N., & Obikeze C.O. (2017). Accessing the factors influencing academic performance of undergraduate students in Nigerian university: A study of university of PortHarcourt, International journal of research in economics and social sciences (IJRESS), 7(9):223-250, ISSN(o): 2249-7382, http://www.euroasiapub.org Obikeze, C.O., Okolo V.O., Okolo J.U., Mmamel Z.U., & Okonkwo R. (2017). Effects of ebanking services delivery on customer satisfaction in selected banks in Anambra State, Nigeria, Journal of advanced management research, 5(4): , ISSN: 2393-9664, http://www. Okolo, V.O., Okolo J.U., & Obikeze C.O. (2017). Assessing the relevance of trade fair in marketing of industrial products in Nigeria: The Enugu experience, International journal of academic research, in business and social sciences, I SSN: 2222-6990, http://www.dx.doi.org/10.6007/IJARBSS/v7-i11/3456 Obikeze, C.O., Okolo, O, Okolo, J.U & Nebo, G.N (2017). Improving Salesforce performance through motivation: A study of Guinness Nig. Plc and Mobile Telecommunications Networks (MTN) in South-East, Nigeria, International Journal of Research in Finance and Marketing (IJRFM), 7(9): 1-29, ISSN(o):2231 – 5985, http://www.euroasiapub.org Okolo, V.O, Okafor, J.N, Obikeze, C.O & Nduka, C. (2018). Influence of online advertising on consumer brand awareness and patronage of financial institutions in Enugu: A study of United Bank for Africa (UBA) Plc, Global scientific journals, 6(8): 452-484, Online – ISSN: 2320 – 9186, (www.globalscientificjournal.com) Obikeze, C.O., Okolo V.O., Mmamel Z.U., Eze E.M., Otugo E.N., Nwangene O.C. & Oranusi I.N. (2018). Assessment of internal marketing strategies and employee job satisfaction in selected financial institutions in South-Eastern Nigeria: A comparative study, American based research journal, 7(9): 18-41, ISSN: 2304-7151, September, http://www.abr.org Okolo, V.O., Mmamal, Z.U, Nmere, O.N, Nduka C., Obikeze, C.O & Oranusi, I.N. (2018). Impact of online advertising on the profitability of Ecobank Nig. Plc, International Journal of Research in Finance and Marketing, (IJRFM), 8(8): 35-50, ISSN(O):2231- 5985, http://www.euroasiapub.org 6 Okolo, V.O., Obikeze, C.O, Mmamel, Z.U, Okafor, J.N & Nmere, O.N. (2018). Assessment of the effects of Salesforce performance evaluation on effective and efficient sales management of a service company: First Bank Nigeria Plc exposition, International Journal of Management and Business Research, 7(8): 1-11, ISSN: 2226-8235, http://www.ijmsbr.com, August. Oranusi, I.N., Okolo V.O., Wali K., Mmamel Z.U. & Obikeze C.O. (2018). Investigating the effects of customer complaint and feedback management on customer satisfaction in selected banks in Anambra State, Nigeria, International journal of research in finance and marketing (IJRFM), 8(4): 1- , April, ISSN(o): 2231-5985, http://wwww.euroasiapub.org Okolo, V.O., Mmamel Z.U., Okolo J.U., Obikeze C.O. & Ugonna I.A. (2018). Impact of public relations as marketing communications strategy in reducing the scourge of HIV/AIDS among Nigerian youths: The Enugu State experience, International journal of research in IT and management (IJRIM), 8(1): ISSN(o): 2231-4334, ISSN(p): 2349-6517, January, http://www.euroasiapub.org Okolo, V.O., Mmamel Z.U., Ilodigwe S.C., Okolo J.U., Oranusi I.N., Ugonna I.A. & Obikeze C.O (2018). E-marketing challenges in distributing consumer products in Nigeria: A research on Jumia online outlet, International research journal of management and commerce, 5(2): 424- , ISSN: 2348-9766, http://www.aarf.asia Nwodo, S.I., Okolo V.O., Wali K., Mmamel Z.U., Obikeze C.O., Okonkwo R.V. & Okafor J.N. (2018). Influence of marketing management strategies on the performance of selected manufacturing firms in South-eastern Nigeria, International journal of research in economics and social sciences (IJRESS), 8(3): 513- , ISSN(o): 2249-7382, http://www.euroasiapub.org Oranusi, I.N., Okolo V.O., Obikeze C.O., Mmamel Z.U., Ugonna I.A. & OkoloJ.N. (2018). Managing the effects of services quality on consumer satisfaction in selected banks in Onitsha, Anambra State of Nigeria, International journal of research in finance and marketing (IJRFM), 8(1): 1-23 January, ISSN(o): 2231-5985, http://www.euroasiapub.org Mojekeh, M.O., Obikeze C.O., & Anah S.A. (2019). Principle-centered leadership styles: Penacea for sustainable employee productivity in organizations, Scholars journals of economics, business and management, 6(1): 71-75, ISSN: 2348-8875 (print), ISSN: 2348-5302 (online), DOI:10.21276/sjebm.2019.6.1., January, http://saspjournals.com Mojeke, M.O., Obikeze C.O., Agbaiza I.P. & Mahmud S. (2019). Is marketing a science or an art? A conceptual analysis, Advance journal of management, accounting and finance, 4(3: 31-36), IAS publications, ISSN: 2364-4219, August, www.iaspub.org.uk/AJMAF Okoro, D.P., Mmamel Z.U., Okolo V.O. & Obikeze C.O. (2020). Women petty trading and household livelihood in rural communities in South-eastern Nigeria, International journal of managerial studies and research (IJMSR), 8(1): 1-12, ISSN: 2349-0330 (print) & ISSN: 2349-0349 (online), http://dx.doi.org, www.acrjournals.org. Nwodo, S.I., Okolo V.O., Obikeze C.O., Nnadi N.O., Anetoh J.C, Okoro D.P. & Oranusi I.N (2020). Relationship retention strategies and marketing performance of companies in the Nigerian banking industry, Internatonal researh journal of marketing & economics, 7(3): 1- , ISSN:2349-0314, March, www.aarf.asia Obikeze, C.O., Nkamnebe A.D., Okolo V.O., Anetoh J.C., Okoro D.P. & Oranusi I.N. (2020). Investing on the drivers of innovative electronic banking services towards improving customer satisfaction in deposit money banks I South-Eastern Nigeria, GE-International journal of management research, 8(05): 13- , May, ISSN(O): 2321-1709, ISSN(P)2394-4226, www.aarf.asia Nwodo, S.I., Okolo V.O., Obikeze C.O., Anetoh J.C, Okoro D.P. & Oranusi I.N (2020). Transportation systems effectiveness and economic development in Nigeria, Internatonal research journal of Marketing and economics, 7(4): 1-17, April, ISSN: (2348-9766), www.aarfa.asia Chijionwu O R, Obikeze C O & Nwaizugbo I C (2020). Locus of control consumer purchase intention of fabric materials in Abia State, British journal of Marketing studies, 8(3): 21- 28, May, ISSN: 2053-4043 Anetoh J C, Okolo V O, Mmamel Z, Obikeze C O & Oranusi I N (2020). Assessing multisensory attributes of malt drinks and consumer purchase decisions I South-Eastern Nigeria, Innovative Marketing, 16(2): 126-145, June, https://dx.doi.org Okolo, V.O.A., Ikpo K.P. & Obikeze C.O. (2021). Influence of customer feedback on customer retention in deposit money banks in South-Eastern Nigeria, British journal of management and marketing studies, 4(1): 1-16, ISSN: 2689-5072, www.bjournals.org. Oranusi, I.N, Nwaizugbo, I.C, Okolo, V.O.A., Obikeze, C.O., Ikpo, K.P. & Ogbodo, I.H. (2021). Impact of customer complaint and feedback management on customer retention in deposit money banks in South-Eastern Nigeria, International journal of human resources and social sciences, 8(02): 15-34, February, ISSN(O): (2349-4085) ISSN(P): (2394-4218), www.aarf.asia Obikeze C O, & Nwangene O C (2021). Influence of salesforce recruitment and selection on salesperson’s performance in manufacturing sector in Nigeria, Journal of emerglng trends in management sciences and entrepreneurship, 3(1): 141-153, December, https://www.jetmase.com Obikeze C O & Nwangene O C (2021). Determinants of students’ satisfaction with quality of service facilities n Chukwuemeka Odumegwu Ojukwu University, Anambra State, Nigeria, Journal of emerging trends in management sciences an entreprenuershp, 3(1): 30-43, December, https://www.jetmase.com Ujah P N, Okolo V O, Mbah C C, Obikeze C O, Nnadi N O, & Okoro D P (2022). Influence of traditional media advertising on consumer purchase of local rice Ebonyi State Nigeria, Contemp0rary Marketing journal (CMRJ), 9(1): 1-8, January-February, https://cidjournal.com Ohanagorom M I, Okolo V O, Ujah P N, Obikeze C O (2022. Exploring sales person’s behaviour and customer satisfaction in selected fast food restaurants in Enugu State metropolis, Advance journal of Economics and Marketing research, 7(4): 1-18, April, https://aspjournals.org Obikeze C O (2022). Social Marketing: A panacea to rebranding Nigeria’ corporate image, Journal of emerging trends in management sciences and entrepreneurship, (JETMASE), 4(1): 360-384, June, https://www.jetmase.com Okolo V O, Oranusi I N, Obikeze C O, Otei C D, Nnadi N O, Cajethan E O & Nwankwo E C (2024). Strategic salesperson’s quality and customer satisfaction in the hospitality industry: A diagnostic investigation, Journal of Xi’an Shiyou University, Natural Edition, 67(01):1-28, DOI:10.5281/zenodo.10527782, editor.jxsu@onlinecnki.ne |
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| Google Scholar: | https://scholar.google.com/scholar?hl=en&as_sdt=0%2C5&q=obikeze+chinedum+okey&oq=obikeze | ||
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| Registered Date: | 16th May 2024 at 09:58:16 AM | ||
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