| Email: | Click to show Eze's Email Address | Birthday: | 1st July |
|---|---|---|---|
| Staff Type: | academic | Phone Number: | Login to view phone number |
| Website or LinkedIn URL: | Gender: | Male | |
| Contact Address: | Login to view contact address | ||
| Biography: | I, Prof. Peace Eze was born on 1st July, 1966. I am a Professor in the Department of Marketing, Chukwuemeka Odumegwu Ojukwu University, Igbariam Campus. | ||
| Faculty/Department/Unit: | Department of Marketing | Rank: | Professor |
| Research Interest: | Marketing Theory and Management | ||
| Educational Qualifications: | 1. Ph.D, Marketing � Ebonyi State University, Abakaliki (2017)<br /><br />2. MBA, Marketing - Masters in Business Administration, <br />Nnamdi Azikiwe University, Awka (2004)<br /><br />3. PGD, Marketing - Nnamdi Azikiwe University, Awka (2001)<br /><br />4. B.Ed, Educational Administration and Supervision, Nnamdi <br /> Azikiwe University, Awka (1997) | ||
| Universities Attended: | 1. Ebonyi State University, Abakaliki - Ph.D, Marketing (2017)<br />2. Nnamdi Azikiwe University, Awka - MBA, Marketing - Masters in Business Administration, (2004)<br />3. Nnamdi Azikiwe University, Awka - PGD, Marketing, (2001)<br />4. Nnamdi Azikiwe University, Awka - B.Ed, Educational Administration and Supervision, (1997) | ||
| Publications: | JOURNALS <br />Eze, A.P. (2004); �Fresh fish Marketing Margins in Port Harcourt Local Government Area of Rivers State, Nigeria�. Journal of Research and Production. Vol. 2. Pp 27-38.<br /><br />Eze, A.P. (2004); �Marketing Information System: A Strategy for Enhancing product Quality in Developing Economy�. Journal of Research and Production. Vol. 4. No. 2. Pp 139-146.<br /><br />Eze, A.P. (2004); �The impact of Marketing in the Developmental Effort of the Service Industry�. Journal of Multi-Disciplinary Studies. Vol. 9. No. 4. Pp 12-16.<br /><br />Eze, A.P. (2005); �Marketing Planning Process in Nigerian Manufacturing Companies�. A Multi-Disciplinary Journal of the Nigerian Academic Forum. Vol. 9. No. 3. Pp 134-141.<br /><br />Eze, A.P. (2007); �Enhancement of Human Development using Computer System�. A Multi-Disciplinary Journal of the Nigerian Academic Forum. Vol. 12. No. 2. Pp 87-91.<br /><br />Eze, P.A (2007); �Effect of Fish Handling and Distribution on the keeping Quality of some fresh fish species in Minna Fresh fish Market�. A Journal of Nigerian Research and Production. Vol. 11. No. 3. Pp 181-189.<br /><br />Eze, P.A.O (2008); �Market Value added and Economic Value added as useful bases for Determining Managerial Compensation�. A Journal of Nigerian Research and Production. Vol. 13. No. 1. Pp 233-239.<br /><br />Eze, P.A (2008); �Regulation of the Nigeria Financial System/Market�. Journal of Multi-Disciplinary Studies. Vol. 14. No. 1. Pp 43-53.<br /><br />Eze, P.A (2008); �Accessing Long-Term Funds from the Capital Market for Public Sector Projects in Nigeria�. Journal of Multi-Disciplinary Studies. Vol. 14. No. 1. Pp 73-81.<br /><br />Eze, P.A (2008); �The State of Customer Relationships Management: Reaching New Horizon Through Information Technology�. Journal of Qualitative Education. Vol. 4. No.. Pp 208-213.<br /><br />Eze, A.N and Eze .P. (2010); �Strategic Issues in the Management of Small Scale Enterprises in Nigeria�. Journal of Entrepreneurship and Small Business Development (JESBD). Vol. 1. No. Pp 91-96.<br /><br />Eze, P. and Obikeze, C. (2010); �Developing Derivatives Markets in Nigeria; problems and prospects�. Journal of Knowledge Builders. Vol. 5. No. 1. Pp 136-142.<br /><br />Eze, A.N and Eze .P. (2010); Impact of ICT on the Vocational Secretarial Profession: A Publication of the Department of Library and Information Science, Nnamdi Azikiwe University, Awka. Vol. 2. No.1. Pp 116-123.<br /><br />Mojeke, M.O and Eze, P.A (2010); �Marketing a Global Brand: The Focal Points�. Architects of the Intellect Journal. Vol. 2. No.1 Pp 1-8.<br /><br />Mojeke, M.O and Eze, P.A (2010); �Global Marketing Effects on Developing Nations: The Nigerian Experience�. Architects of the Intellect Journal. Vol. 2. No.1 Pp 83-91.<br /><br />Eze, A.N and Eze, P.O (2010); Agricultural Produce Processing and Marketing: A Strategy for Poverty Alleviation in the Millennium. Journal of Economics and Business Research, (1)173-184 <br /><br />Mojeke, M.O and Eze, P.A.O (2011); The Environmental Impact of Production and Sales of Sachet Water in Nigeria. African Research Review, An International Multi-Disciplinary Journal. Vol. 5. No.4 S/No. 21, Pp 479-492.<br />Obikeze, C.O. and Eze, .P. (2013); An Empirical Assessment of the Relationship of Marketing Communication Mix and performance of Business Organizations; An International Multi-Disciplinary Journal. Vol. 7. (2), S/N 9, Pp 96-112.<br /><br />Eze, A.N and Eze, P.A (2014); Entrepreneurship Education: An effective Panacea for Peaceful Co-Existence in Nigeria. African Journal of Educational Foundations, Published by Department of Educational Foundations, Enugu State University of Science and Technology (ESUT), Enugu. Vol. 5. No.1. Pp 41-49.<br /><br /><br />Nwaukwa, F.C, Eze, A.N and Eze, P. (2015); �Extent of Integration of Information and Communication Technology in Instructional Delivery by Secondary School Business Subjects Teachers in Abia State�. NAU Journal of Technology and Vocational Education. Vol. 1 No. 2, pp 115-127. <br /><br />Nnubia, J.N and Eze, P.A (2016); The Role of Parents in providing useful information to their Children. Journal of Educational Research and Development, Official Journal of Department of Educational Foundations, Chukwuemeka Odumegwu Ojukwu University, Igbariam Campus. Vol. 2. No.1 Pp 121-125.<br /><br />Eze, P. (2017). Marketing Segmentation and Fund Raising of Public Universities in South East Nigeria. Journal of Policy and Development Studies, Vol. 11, No. 1. Pp 14-22. <br /><br />Eze, P. (2017). Marketing Targeting and Fundraising of Public Universities in Anambra State. Journal of Policy and Development Studies, Vol. 11, No. 1. Pp. 69-77.<br /><br />Eze, P and Obikeze C.O. (2017). CT of Information and Communication Technology on the Marketing of Agricultural produce in Anambra State. NG-Journal of Social Development, Vol. 6, No. 2. Pp 122-129.<br /><br />Eze, P and Obikeze C.O. (2017). Comparative Analysis of the Impact of Pre and Post Agricultural Trade Liberalization on the Marketing of Agricultural Product in Nigeria (1977-2011). NG-Journal of Social Development, Vol. 6, No. 2. Pp 1-9.<br /><br />Eze, P. (2017). Small and Medium Enterprises and Utilization of E-Marketing Application in South Eastern States of Nigeria, NG-Journal of Social Development. Vol. 6, No. 4. Pp 21-28.<br /><br />Eze, P and Obikeze C.O. (2017). E-Marketing Adoption by Small and Medium Enterprises (SMEs) in South Eastern States of Nigeria. NG-Journal of Social Development. Vol 6. No. 4. Pp 11-20.<br /><br />Eze, P and Obikeze C.O. (2017). The Extent of E-Marketing Application by Small and Medium Enterprises in South Eastern States of Nigeria. Journal of Management Studies and Economic System.Vol 3, No. 4. Pp 215-224. <br /><br />Maduka, C.O, Eze, P and Asiagwu, C.E (2020). Effect of Brand Equity on Customer Patronage of Selected Alcoholic Beverages in Abia State. International Journal of Innovative Finance and Economic Research 8(1): 107-116, Seahi Publication, www.seahipaj.org. ISSN: 2360-896<br /><br />Uwalaka, S.C and Eze, P (2020). Effect of Mobile Banking on Customers Satisfaction in Commercial Banks in Anambra State. International Journal of Innovative Social Sciences and Humanities Research 8 (1): 101-109, Seahi Publication, www.seahipaj.org. ISSN: 2354 � 2926<br /> <br />Umeanyika, E.O., Eze, P.A, Anyasor O.M and Anetoh, J.C (2021). Determinants of Consumer Patronage of food vendors in Nigeria. International Journal of Social Sciences and Management Research. E-ISSN 2545-5303 P-ISSN 2695-2203. Vol. 7 No. 3, www.iiardpub.org <br /><br />Umeanyika, E.O., Eze, P.A, Anyasor O.M and Anetoh, J.C (2021). Consumer Motivations and Patronage of Street food vendors in South East of Nigeria. IIARD International Journal of Economics and Business Management. E-ISSN 2489-0065. P-ISSN 2695 � 1878. Vol. 7 No. 2 www.iiardpub.org. | ||
| Google Scholar: | https://scholar.google.com/citations?user=qNm1xNEAAAAJ&hl=en | ||
| Skills: | Reading, Teaching, Research and Supervision. | ||
| Registered Date: | 14th May 2024 at 11:30:10 AM | ||
| Last Online: | 15th August 2024 at 12:24:18 PM | ||
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