?> Dr Adaora Okeke's Details

Dr Adaora Okeke

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Email: Click to show Okeke's Email Address Birthday: 5th December
Staff Type: Academic Phone Number: Click to show Okeke's Phone Number
Website or LinkedIn URL: Gender: Male
Contact Address: Department of Marketing, Chukwuemeka Odumegwu Ojukwu University.
Biography: Lecturer and researcher
Faculty/Department/Unit: Marketing Rank: Lecturer I
Research Interest: Consumer Behaviour and Promotion
Educational Qualifications: Ph.D (2021)
M.Sc (2013)
B.Sc (2004)
Universities Attended: Ph.D (2021) Michael Okpara University Umudike, Umuahia
M.Sc (2013) Imo State University, Owerri
B.Sc (2004) Nnamdi Azikiwe University, Awka
Publications: 1. Okeke A.F Effect of product Re-packaging on customer buying (2023) behavior towards select cosmetics products in Abia
state, Nigeria RIK International Journal of economics and finance vol. 9 No 1 68-81

2. Okeke A.F Effect of internet marketing performance of selected (2023) banks in Abia State. RIK International Journal of
business and management vol. 7 No. 1 58-74

3. Okeke A.F Branding and marketing performance of Pasta
(2023) products in Abia state Nigeria Uniport Journal of
business accounting and finance management. Department of Accountancy University of Port Harcourt Nigeria vol. 14 No1, 120-130

4. Okeke A.F Covid 19 supply chain disruptions and SMEs export
& Ahaiwe, E.O (2023) performance in Abia state, Nigeria. Vol 12 No. 2 210-225

5. Okeke A.F, Post Covid 19 Marketing Strategies for SMEs survival
& Ahaiwe, E.O (2023) in Abia state, Nigeria. Vol 14 No.1 149-165

6. Okeke, A.F & Kalu, A.O.U Post Covid Promotional materials tools and savings
(2023) mobilization Drive of relented Microfinance banks in Anambra state, Nigeria Kogi Journal of management vol. 9 No. 1 87-101

7. Okeke, P.C &, Determinant of persistent crises in Nigeria insurance
Okeke A.F (2023) sector. The mediating Role of cooperate governance and firm value. Kogi Journal of management vol. 9 No. 2 150-160



8. Okeke, A.F.(2022); Port Concession and Ship turn round Time in Nigeria
Ports Hmlyan Jr. Eco Bus Mgn; 3(3)42-49

9. John C. A. Enablers of Consumer Patronage of Cosmetics among
Jeremiah I.I, Okeke A. F, ladies Anambra State, Nigeria. Business Management Vitus C. O., Anthony C. O., and Entrepreneurship Academic Journal. (5345-3327); & Peter N. E. (2022) (9313-4225)
10. Ohazulike L.A Effects of Technological factor in marketing of
& Okeke A.F (2022) Consumer Products.

11. Okeke A.F, Iheaka, E.E Customer retention strategies and sales performance
&Ndubueze, J.O (2021) of fast food restaurants in Abia State, Nigeria. Journal of Management, 7(3), 151-167.

12. Ahaiwe, E.O Industrial clusters and marketing performance of
&Okeke, A.F (2021) industrialfirms in South East Nigeria. Nigerian Journal of marketing (NJM), 7(1), 35-52.

13. Chendo, N.A Effect of Research and Development cost (R & O) on
& Okeke A.F (2021) Automotive component firms in Southeast, Nigeria.
International Journal of Management and Marketing System 13 (9), 19-30

14. Ahaiwe, E.O Export Barriers and Export Performance of Leather &Okeke A.F (2021) Production SMEs in Aba, Abia State, Nigeria. Journal
of Management and International Development 1 (3),65-80

15. Ahaiwe, E.O International marketing and marketing performance
&Okeke, A.F (2020) of selected commercial banks in Umuahia, Abia State,
Nigeria RSU.Journal of strategic and internet Business, 5(1), 1012-1025.

16. Okeke, A.F &Kalu, A.O.U Port concession and the quality of service delivery in (2019). Nigeria Ports Authority, International Journal of
Research in Business, Economics and Management, 3(2) 1-27.

17. Kalu, A.O &Okeke, A.F Unethical marketing research practices in Nigeria: (2016) Manipulations in Marketing Reports. Academic
Journal of research in economics and managements 2 (12) 8-15.

18. Njoku, M.E, Kalu, A.O.U Customer loyalty and brand failure: an imperative &Okeke, A.F (2015). case of fast food industry in West Africa, African
region. Singaporean Journal of Business economics and Management Studies, 4(4) 2015
Google Scholar: https://scholar.google.com/scholar?hl=en&as_sdt=0%2C5&q=adaora+okeke&oq=
Skills: Researcher
Registered Date: 13th May 2024 at 10:09:43 AM
Last Online: No login information available.
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