| Email: | Click to show Okeke's Email Address | Birthday: | 5th December |
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| Staff Type: | Academic | Phone Number: | Login to view phone number |
| Website or LinkedIn URL: | Gender: | Male | |
| Contact Address: | Login to view contact address | ||
| Biography: | Lecturer and researcher | ||
| Faculty/Department/Unit: | Marketing | Rank: | Lecturer I |
| Research Interest: | Consumer Behaviour and Promotion | ||
| Educational Qualifications: | Ph.D (2021) M.Sc (2013) B.Sc (2004) |
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| Universities Attended: | Ph.D (2021) Michael Okpara University Umudike, Umuahia M.Sc (2013) Imo State University, Owerri B.Sc (2004) Nnamdi Azikiwe University, Awka |
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| Publications: | 1. Okeke A.F Effect of product Re-packaging on customer buying (2023) behavior towards select cosmetics products in Abia state, Nigeria RIK International Journal of economics and finance vol. 9 No 1 68-81 2. Okeke A.F Effect of internet marketing performance of selected (2023) banks in Abia State. RIK International Journal of business and management vol. 7 No. 1 58-74 3. Okeke A.F Branding and marketing performance of Pasta (2023) products in Abia state Nigeria Uniport Journal of business accounting and finance management. Department of Accountancy University of Port Harcourt Nigeria vol. 14 No1, 120-130 4. Okeke A.F Covid 19 supply chain disruptions and SMEs export & Ahaiwe, E.O (2023) performance in Abia state, Nigeria. Vol 12 No. 2 210-225 5. Okeke A.F, Post Covid 19 Marketing Strategies for SMEs survival & Ahaiwe, E.O (2023) in Abia state, Nigeria. Vol 14 No.1 149-165 6. Okeke, A.F & Kalu, A.O.U Post – Covid Promotional materials tools and savings (2023) mobilization Drive of relented Microfinance banks in Anambra state, Nigeria Kogi Journal of management vol. 9 No. 1 87-101 7. Okeke, P.C &, Determinant of persistent crises in Nigeria insurance Okeke A.F (2023) sector. The mediating Role of cooperate governance and firm value. Kogi Journal of management vol. 9 No. 2 150-160 8. Okeke, A.F.(2022); Port Concession and Ship turn round Time in Nigeria Ports Hmlyan Jr. Eco Bus Mgn; 3(3)42-49 9. John C. A. Enablers of Consumer Patronage of Cosmetics among Jeremiah I.I, Okeke A. F, ladies Anambra State, Nigeria. Business Management Vitus C. O., Anthony C. O., and Entrepreneurship Academic Journal. (5345-3327); & Peter N. E. (2022) (9313-4225) 10. Ohazulike L.A Effects of Technological factor in marketing of & Okeke A.F (2022) Consumer Products. 11. Okeke A.F, Iheaka, E.E Customer retention strategies and sales performance &Ndubueze, J.O (2021) of fast food restaurants in Abia State, Nigeria. Journal of Management, 7(3), 151-167. 12. Ahaiwe, E.O Industrial clusters and marketing performance of &Okeke, A.F (2021) industrialfirms in South East Nigeria. Nigerian Journal of marketing (NJM), 7(1), 35-52. 13. Chendo, N.A Effect of Research and Development cost (R & O) on & Okeke A.F (2021) Automotive component firms in Southeast, Nigeria. International Journal of Management and Marketing System 13 (9), 19-30 14. Ahaiwe, E.O Export Barriers and Export Performance of Leather &Okeke A.F (2021) Production SMEs in Aba, Abia State, Nigeria. Journal of Management and International Development 1 (3),65-80 15. Ahaiwe, E.O International marketing and marketing performance &Okeke, A.F (2020) of selected commercial banks in Umuahia, Abia State, Nigeria RSU.Journal of strategic and internet Business, 5(1), 1012-1025. 16. Okeke, A.F &Kalu, A.O.U Port concession and the quality of service delivery in (2019). Nigeria Ports Authority, International Journal of Research in Business, Economics and Management, 3(2) 1-27. 17. Kalu, A.O &Okeke, A.F Unethical marketing research practices in Nigeria: (2016) Manipulations in Marketing Reports. Academic Journal of research in economics and managements 2 (12) 8-15. 18. Njoku, M.E, Kalu, A.O.U Customer loyalty and brand failure: an imperative &Okeke, A.F (2015). case of fast food industry in West Africa, African region. Singaporean Journal of Business economics and Management Studies, 4(4) 2015 |
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| Google Scholar: | https://scholar.google.com/scholar?hl=en&as_sdt=0%2C5&q=adaora+okeke&oq= | ||
| Skills: | Researcher | ||
| Registered Date: | 13th May 2024 at 10:09:43 AM | ||
| Last Online: | No login information available. | ||
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