| Email: | Click to show Nwankwo's Email Address | Birthday: | 3rd February |
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| Staff Type: | Academic | Phone Number: | Login to view phone number |
| Website or LinkedIn URL: | https://www.linkedin.com/in/cosmas-nwankwo-phd-66a263a2?originalSubdomain=za | Gender: | Male |
| Contact Address: | Login to view contact address | ||
| Biography: | Cosmas Anayochukwu Nwankwo (Ph.D. University of KwaZulu Natal) South Africa. He also had his research fellowship at University of KwaZulu Natal. Dr. Nwankwo has widely been involved in teaching of Marketing and Entrepreneurship courses in different Universities both in Nigeria and beyond. He is a member of some professional bodies and also member of editorial boards. Dr. Nwankwo is currently a postgraduate external examiner for University of South Africa (UNISA) and Durban University of Technology, (DUT), South Africa. His research interests are on entrepreneurial marketing, consumer and organisational behaviour; and strategic leadership in entrepreneurial small and medium enterprise. Finally, Dr. Nwankwo is happily married with kids | ||
| Faculty/Department/Unit: | Marketing | Rank: | Senior Lecturer |
| Research Interest: | Entrepreneurial Marketing, Strategic Management and Consumer and Organisation Behaviour | ||
| Educational Qualifications: | B.Sc. M.Sc. Ph.D |
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| Universities Attended: | Anambra State University, Igbariam, Anambra State. University of KwaZulu-Natal, South Africa. |
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| Publications: | 1. Nwankwo, C. A., & Kanyangale, M. (2023). Customer experience management: Analysis of customer retention in restaurants in Anambra State, Nigeria, Marketing of Scientific and Research Organizations, 49(3), 1-26. 2. Nwankwo, C. A., Kanyangale, M. Anoke, A.F. & Eze, S.U. (2023). Effect of cyber security on business sustainability of listed microfinance banks in Nigeria, Artha – Journal of Social Sciences, 22(1), 79-106. 3. Nwankwo, C. A., & Kanyangale, M. (2023). Customer relationship management and survival of manufacturing small and medium enterprises in Nigeria, Journal of Economic and Social Development, 10(2), 30-40. 4. Nwankwo, C. A., & Kanyangale, M. (2023). Effect of ecological marketing on survival of small and medium enterprises in Anambra State, Nigeria, International Journal of Entrepreneurship and Business Development, 6(4), 627-635. 5. Nwankwo, C. A., & Kanyangale, M. (2023). Entrepreneurial marketing: Exploring its place in social enterprises, International Journal of Research in Business and Social Science 12(5), 74-85. 6. Nwankwo, C. A., & Kanyangale, M. (2023). Effect of sustainable marketing strategies on consumption of beer brands in Anambra State, Acta Universitatis Danubius Śconomica, 19(2), 188-205. 7. Nwankwo, C. A., & Kanyangale, M. (2023). Critical understanding of existing entrepreneurial marketing models: 2002 – 2022, Foundations of Management, 15, 89-100. 8. Nwankwo, C. A., & Chendo, N.A. (2023). Understanding entrepreneurship origin and process, Scholars Journal of Economics, Business and Management, 10(2): 29-38. 9. Nwankwo, C. A., & Kanyangale, M. (2022). Effect of teamwork on survival of manufacturing small and medium enterprises in Nigeria, Eurasian Journal of Business and Management, 10(3), 167-180. 10. Nwankwo, C.A., Kanyangale, M.I., Eze, S.U. & Ifejiofor, A.P. (2022). Teaching methods and its effect on entrepreneurship development of millennials in Nigeria universities. International Journal of Educational Science, 38(1-3): 70-79. 11. Nwankwo, C. A., & Kanyangale, M. (2022). Market-driving orientation (MDO) and the survival of manufacturing small and medium enterprises in Nigeria, Acta Universitatis Danubius Śconomica, 18(3), 100-117. 12. Nwankwo, C.A., & Kanyangale, M.I. & Eze, S.U. (2022). Organisational structure as a strategic enabler of commercial bank employees in Nigeria. Academic Journal of Interdisciplinary Studies, 11(3), 335-349. 13. Abugu, J.O., Nwankwo, C.A. & Musa, A. (2022). Pro-environmental behaviour impact on firms’ performance and social sustainability, Contemporary Marketing Research Journal (CMRJ), 9(2), 18-28. 14. Nwankwo, C.A., & Kanyangale, M.I. (2022). The evolution from pre-academic marketing thought to the new paradigm of entrepreneurial marketing. Academy of Strategic Management Journal, 21(2), 1-15. 15. Nwankwo, C.A., & Kanyangale, M.I. (2022). Entrepreneurial marketing and a new integrative model: An evaluation of the survival of manufacturing small and medium enterprises. Academy of Entrepreneurship Journal, 28(1), 1-13. 16. Nwankwo C. A., Eze U. S., Kanyangale M. I. (2022). Effect of entrepreneurial orientation on performance of agro-processing small and medium enterprises in Anambra state, Nigeria. International Journal of Entrepreneurship, 26(1), 1-14. 17. Nwankwo, C.A., Eze, U.S., & Kanyangale, M.I. (2022). Effect of channels for cashless economy on entrepreneurship development in Anambra state, Nigeria. Academy of Strategic Management Journal, 21(S3), 1-16. 18. Nwankwo, C. A., Kanyangale, M., & Abugu, J. O. (2021) The basics of a mobile money-based financial service: perceptions of university students in Nigeria, Foundations of Management, 13, 209-218 DOI: 10.2478/fman-2021-0016. 19. Nwankwo, C. A., & Kanyangale, M. (2020). The strategic role of entrepreneurial marketing on survival of manufacturing small and medium enterprises, Acta Universitatis DanubiusŚconomica, 16(4), 41-63. 20. Nwankwo, C. A., & Kanyangale, M. (2020). Deconstructing entrepreneurial marketing dimensions in small and medium-sized enterprises in Nigeria: Literature analysis, Journal of Entrepreneurial Venturing, 24(1), 1-14. 21. Nwankwo, C. A., & Kanyangale, M. (2020). Entrepreneurial orientation and survival of small and medium enterprises in Nigeria: an examination of the integrative entrepreneurial marketing model, International Journal of Entrepreneurship, 24(1), 1-14. 22. Uzoka, O. L., Idemobi, I. E., Nwankwo, C.A., & Muogbo, U. S., (2019). Assessment of cultural influences on entrepreneurial activities ofsmall manufacturing firms in Nnewi, Nigeria, Acta Universitatis DanubiusŚconomica, 15(7), 122-147. 23. Nwankwo, C. A., & Kanyangale, M. (2019). Market orientation and survival of small and medium enterprises in Nigeria, Foundations of Management, 11, 291-304, DOI: 10.2478/fman-2019-0024. 24. Nwankwo, C. A., Kanyangale, M., & Abugu, J. O. (2019). Online shopping industry and its consumers in Nigeria. Journal of Economics, Management and Trade, 24(3), 1-12. https://doi.org/10.9734/jemt/2019/v24i330165 25. Ndubisi, E.C. & Nwankwo, C.A. (2019). Customer satisfaction and organizational performance of the Nigerian banking sub-sector,International Journal of Business and Management Invention (IJBMI), 08(03); 79-87 26. Nwankwo, C.A. & Ifejiofor, A.P. (2018). Social media: a critical examination of its effect on students’ shopping habits. European Journal of Education Studies, 4(2); 103-113 27. Nwankwo, C.A., Ojieze, J.I., Ani, N.S., Obiesie, M.C. & Ifejiofor, A.P. (2017). Adoption of mobile banking services among civil servants’ in Nigeria. International Journal of Marketing Sciences. 1(1); 59-74 28. Chendo, N.A.& Nwankwo, C.A. (2017). Effect of entrepreneurial marketing on women economic development in Nigeria. International Journal of General Research and Development, 6, 51-63. 29. Ndubisi, E.C., Anyanwu, A.V. & Nwankwo, C.A. (2016). Effect of relationship marketing strategies on consumer loyalty: A study of Mobile Telephone Network (MTN) Nigeria. International Journal of Management and Commerce Innovations. 3(2), 798-810 30. Ndubisi, E.C., Anyanwu, A.V. & Nwankwo, C.A. (2016). Protecting the Nigerian consumer: An expository examination of the role of Consumer Protection Council. International Journal in Management and Social Science, 4(03), 529-542 31. Okpara, G.S.& Nwankwo, C.A. (2016). The undercurrents of fake drugs distribution and sale in Nigeria: a survey of Onitsha medicine dealers, Anambra State. ABSU Journal of Arts, Management, Education, Law and Social Sciences, 2, 90-107 32. Nwankwo, C.A. & Ifejiofor, A.P. (2015). The role of tertiary education on the behaviour of Nigerian consumers. International Journal of Economics, Commerce and Management, 3, 1-10 33. Ifejiofor, A.P. & Nwankwo, C.A. (2015). The Undercurrents of ICT Skill Acquisition in Nigeria: Problems and Prospects. International Journal of Research in Business Studies and Management, 2(8), 1-7 34. Nwankwo, C.A. & Ifejiofor, A.P. (2014). Impact of unemployment on Nigerian economic development: A study of selected local government area in Anambra State, Nigeria. European Journal of Business and Management, 6(35), 103-112. 35. Nwankwo, C.A. & Okaforcha, C.C. (2014). Entrepreneurship education: it’s impact on youth development. COOU Interdisciplinary Research Journal, 1, 5-14 36. Akpunonu, E.V.O. & Nwankwo, C.A. (2014). The effect of global financial crisis on Nigerian stock market 2008-2012. COOU Interdisciplinary Research Journal. 1(1), 6-10 37. Nwankwo, C.A. & Ndubisi, E.C. (2013). Religious conflict and Nigerian marketing system. International Journal of Business Management Science, 1(1), 21-29 38. Nwankwo, C.A., Ndubisi, E.C. & Anetoh, J.C. (2013). The leadership selling system: An exposition and imperatives for successful sales management in a growing economy (Nigeria) in the 21st century. International Journal of Innovations Management Science, 4(1), 45-53 39. Nwankwo, C.A. (2013). Impact of NAFDAC regulations in combating sub-standard drug marketing in Nigeria: A study of Onitsha drug market, Anambra state. ANSU Journal of Social Sciences, Law and Humanities, 1(1), 16-27 40. Anetoh, J.C., Ndubisi, E.C. & Nwankwo, C.A. (2013). The emergence of total quality management in the marketing of services in Nigeria. Journal of Management and Corporate Governance, 5(2), 53-66. 41. Nwankwo, C.A. & Ndubisi, E.C. (2013). The Nigerian marketing system: Its development, problems and prospects. African Journal of Management and Administration, 6, 132-139 42. Ndubisi, E.C. & Nwankwo, C.A. (2012). Relationship marketing: Customers satisfaction-based approach. International Journal of Innovative Research in Management, 3(1), 28-40 43. Nwankwo, C.A., Obikeze, C.O. & Ngige, C.D. (2012). Export business: A strategic option for micro-economic development in Nigeria. Journal of Business and Organizational Development, 4, 58-67 44. Ede, E.C. Ndubisi, E.C. & Nwankwo, C.A. (2012). Tackling unemployment through private sector. International Journal of Innovative Research in Management, 2(2), 41-52 |
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